邊聽邊學｜購物車越推越滿的祕密：走進好市多商業奇蹟 (The Secret Behind Overflowing Carts: Inside the Costco Business Miracle)

即使物價飛漲，大家依然甘願推著超大購物車逛好市多。深入剖析這家零售巨頭的成功祕密，從會員制度到「尋寶式」購物體驗，帶你一探好市多現象背後的商業邏輯。(Even with soaring prices, people still happily push oversized carts through Costco. In this episode, we dive deep into the secrets behind this retail giant’s success—from its membership model to the “treasure hunt” shopping experience—and explore the business logic behind the Costco phenomenon.)

https://www.youtube.com/watch?v=toL-nG8eZHg